BATON ROUGE: Insurance Commissioner Jim Donelon is advising senior citizens to be on the lookout for scammers offering financial services. While the majority of the brokerage firms, investment advisers and investment firms are legitimate, it's important to note that like many other professions, there are those individuals and firms that are not ethical.

'Whether they call themselves 'senior specialists' or offer 'free lunch' seminars, there are countless individuals trying to take advantage of seniors who have accumulated a lifetime of savings,' said Commissioner Donelon. 'Older Americans are among the fastest growing segments of investors and it's unfortunate they're often the target of deceptive marketing and sales tactics.'