As I explore the retirement coaching spectrum … reading blogs, downloading free guides, watching videos, and examining websites … I’m struck by a major problem facing the industry. People don’t get it. They don’t see the need, the benefits, or the urgency to do it now or else.

At times, the concept and process may appear too “fluffy,” focused on broad based concepts such as helping people realize their goals and dreams, discover their authentic and genuine self, or maximize their full potential in retirement.